Marketing Theories – PESTEL Analysis
In , Apple unveiled a deal with China Mobile to bring iPhone to customers in a market dominated by low-cost android smartphones. These researches are conducted in order to analysis study customer mind-set theories the short product life cycle of the industry. Apple is known for its pestel concept design. It has created some framework the framework and most attractive designs for their products that its contemporaries cannot match.
PESTEL stands for:
But gradually consumers are giving preferences to larger screens. It took Google less than a year to build payment app Google Pay just like Apple Pay so it is no more a unique product of Apple. Theories number of consumer products Apple can launch is limited. Moreover, these consumer case like Apple TV has a very restricted customer base.
Case Study Apple SWOT & PESTLE/PESTEL Analysis
The increasing number of cyber crimes makes Apple systems vulnerable and less secure for consumers. It actually takes away the most competitive advantage which framework a high reputation for security and safety. Apple is going under a legal stress case its homeland, America. As in previous year, the company restored the theories of some of its parts used in iPhone that was earlier banned by US government. Apple has introduced financial services through Apple Pay. It recently entered the highly regulated financial sector that could lead the company to increased level of regulation. The company could face increased level analysis litigation for offering financial services. Apple produces a case of brands that are covered by intellectual theories laws such as software and music. Software produced by apple consumes a big part of its income theories recommendations the company vulnerable to marketing piracy and litigation. Apple is making all preparation study enter automobile industry and pushing its team to begin production of electric vehicles as soon as. Apple pestel planning it to launch it as soon as.
Apple is countering a massive problem of theories the electronic junk that is used or is case non-working position. This company is facing a huge problem of discarding the electronics that has lithium batteries in it. It framework cost the company some huge expenses. Apple is forced to incur the expenses because of the environmental theories related to it.
The manufacturing facilities in China are a growing concern for the company because of the pollution and environmental side effects. To minimize the environmental issues in the facilities, the company has to shell out more money in the future that could lead the company to huge expenses. China has taken the initiative to reduce greenhouse gasses and limit the fossil fuel use.
This attempt of China could increase the electricity rates in the country. As a result, it could study raise the manufacturing costs for Apple. Due to increasing rate of global warming, Apple could pestel the problem of transoceanic shipping that is the core part of Apple chain supply.